Email Hosting Best Practices

Increasing your digital efficiency is a blessing, and knowing how to do it is even better. When it comes to web and domain hosting in NZ, you have the best service providers. All you need to do is adhere to the standards and stay updated about the best practices.

With email hosting, a service that enables entities to host a network of customised and business email accounts, efficiency is paramount. It is crucial for you to understand, plan and execute the mail server’s best practices.

In this blog, we explore best practices for your NZ email hosting server.

Mail Server Best Practices for Data Backup

Data backups help you restore all the existing and backed-up data on your server at the time of emergency restoration. Daily and regular data backups and physical and digital backups are important. You can also decide on the retention period of these backups.

There are various data backup tools you can utilise, including single-box journaling, email archiving and cloud archiving. Understanding these tools will help you make an informed choice. It is also essential to secure your data backup to keep it safe from erroneous deletion or corruption.

Email Server Security Best Practices

●        Data Encryption

Data encryption refers to the process of encoding the data while it is being transmitted. Look for email hosting providers that offer end-to-end encryption and allow zero access to an unauthorised entity. Utilise the power of SSL (Secure Socket Transmission) certificates and TLS (Transport Layer Security) in order to encrypt your conversations.

●        Educate Users

One of the most important email server security best practices is to educate your network users regarding security and privacy standards. You can set a strategy and protocol that everyone needs to follow.

●        Prevent Phishing

Phishing attempts are really common. You will receive an email from a random email account with a link in it. You have to beware and not click on that link. Educating your employees and other users regarding this is also crucial for mail server security best practices.

●        Password Policy

Have a strict password policy in place. Every user must have a strong password that is not related to their personal information, and that keeps on changing. You must also employ two or multi-factor authentication for your logins.

●        Standard Security

Adhering to market security standards and mail server security best practices is beneficial. Keep yourself updated. Employ basic security measures such as anti-malware protection and anti-virus protection, update software regularly, and more.

Email Deliverability Best Practices

If you want your emails to deliver and land in your customers’ or prospects’ inboxes, you need to strategise your moves. Validating your email hosting domain should be your first step. When you validate your server, you avoid email spoofing. All you need to do is enable Domain Keys Identified Mail and Sender Policy Framework.

Apart from that, you can employ an opt-in procedure. This process ensures that your system is roping in prospects and interested users only. This prevents your emails from landing in the spam section of your customer’s email account. Also, frame your subject lines smartly. Do not provoke the feeling of unsafety by using words that signal to being unsafe.

Conclusion

In conclusion, it is possible to optimise and enhance your email hosting functions by taking small steps. It isn’t a straightforward and simplified process, but it is possible with the right amount of effort and a good strategy.

Following these mail server best practices will benefit your email marketing, email management and overall email operations.